On 12 November 2025, the Eiffel Workshop House in Budapest hosted a first in Hungarian business history: the Vidéki Vállalkozók Éjszakája (Night of Regional Entrepreneurs) powered by Volkswagen, dedicated entirely to recognising micro, small and medium-sized businesses from outside the capital

The initiative generated extraordinary interest right from its first year: nearly 300 applications were received from 136 businesses across 110 settlements throughout the country. From this exceptionally strong field, we stood out and received the Innovative Regional Business of the Year award.

For us, this award is more than just recognition. It is a confirmation that the path we are walking as a rural business truly creates value.

Petrik Ida, the founder of Vidéki Vállalkozók Éjszakája and founding managing director of the Modern & Stylish Countryside Business Community (MSVK), shared her thoughts on the event:

“We believe that the true strength of the Hungarian economy lies in regional businesses. When we launched the call for the Regional Entrepreneur of the Year awards, our goal was to shine a spotlight on SMEs operating outside of the capital. The response exceeded my every expectation, and I am especially glad that after the announcement, the whole country came together, with so many people joining, supporting and wanting to help. This shows that the future of rural Hungary is a shared cause, and together we are capable of more.”

Photos: Gábor Agárdi, Norbert Csatlós, Róbert Nemes